Save the Fish

Privacy policy

Last updated: 24 October 2026

This policy explains what information the mobile game Save the Fish (the "game", Android package com.code4ocean.savethefish) and the website savethefish.games handle, why, and the choices you have. The game is made by Code4Ocean ("we", "us"). Questions: support@code4ocean.com.

Short version

1. Information stored on your device

The game saves your progress, settings, chosen language, coins, shells and purchases, and your answers to the age and consent questions, on your device. This data does not leave your device unless one of the services below needs it. Settings → Clear data in the game resets your progress (purchases and settings are kept so you do not lose what you paid for). Uninstalling the game, or clearing its storage in your device settings, erases everything.

2. Age question

The first time you play, the game asks for your year of birth. We use the answer only on your device, to decide which ads and features fit your age. It is not sent to us. Players under 13 (or the age of digital consent in their country) are treated as children: they get non-personalized, family-friendly ads, no analytics or campaign events are sent about them, and some features (such as the feedback email and native ads) are hidden.

3. Advertising

The game is free and is paid for by ads. Ads come from two independent providers:

To show and measure ads, these providers and their partners may collect your device's advertising ID (Android Advertising ID or Apple IDFA), IP address, device model, operating system, language, approximate location derived from the IP address, and how you interact with ads. They act under their own privacy policies.

Your choices:

4. Analytics and campaign measurement

In the store version of the game, for players who are not children, the game sends a small set of events to:

The events are things like "app opened", "level reached", "ad shown and its value" and "purchase made and its price". They come with the app instance ID, the advertising ID where you allowed it, device model, operating system, country and language. We use them to see which levels are too hard, to keep the game free, and to measure our ad campaigns on Google and Facebook. Where you have not consented to personalized ads, the events are still sent but without ad personalization: Google receives them in consent mode with ad storage, ad user data and personalization denied, and Meta receives them without the advertising ID.

5. Purchases

Optional purchases (shell packs and "Treat the dev" snacks, which also turn off the ads between levels) are processed by Google Play or the Apple App Store under their terms. We receive only a confirmation of what was bought, never your payment details.

6. Google Play Games and Apple Game Center

If you sign in, the game uses these services for achievements and, when you turn on Save to the cloud, to keep a copy of your progress in your Google or Apple account. Settings → Delete cloud save removes that copy. Google or Apple provides your player ID and nickname to the game for this purpose; their privacy policies apply. You can play without signing in.

7. Feedback email

If you tap Feedback in Settings, your email app opens with a message to us that already contains the game version, device model, operating system, language and number of levels won. Nothing is sent until you press send. We use your email only to answer you and to fix problems, and we delete it when it is no longer needed.

8. Other technical data

9. Children

Save the Fish is a game for all ages, not a game only for children. We do not knowingly collect personal information from children. For players who say they are children, the game shows only non-personalized ads rated for general audiences, sends no analytics or campaign events, and does not show the feedback email. If you believe a child has sent us personal information, contact us and we will delete it.

10. Legal bases (EEA and UK)

We process data on the basis of your consent (personalized ads, campaign measurement), our legitimate interest in running, improving and securing the game (non-personalized ads, basic analytics, delivering content), and to perform our contract with you (delivering purchases).

11. Your rights

Depending on where you live (for example under the GDPR or the California Consumer Privacy Act), you may have the right to access, correct, delete or move your personal information, to object to or restrict its use, and to withdraw consent. We do not sell personal information for money. Sharing the advertising ID with ad partners may count as "sharing" for targeted advertising under some US state laws; you can opt out with the device settings in section 3.

Because we have no accounts, the quickest way to delete your data is to uninstall the game (or clear its storage) and to reset your advertising ID. To ask us to delete anything else, see how to delete your data or email support@code4ocean.com. We answer within 30 days.

12. Keeping and protecting data

Data stored on your device stays until you delete it. Analytics providers keep event data for a limited time (Google Analytics: 14 months). Data is transferred over encrypted connections. Our providers may process data in the United States and other countries, under safeguards such as the EU Standard Contractual Clauses.

13. Changes

We may update this policy when the game changes. The date at the top shows the latest version. Important changes will also be announced in the game.

14. Contact

Code4Ocean — support@code4ocean.com — code4ocean.com